About us
At LucidEdge, we help ambitious founders communicate complex products with clarity.
Our story began in college, when the founder Yuanchen attended many startup roadshows and noticed something striking: many brilliant founders struggled to make people instantly understand what their product actually does. That observation became our mission — to help great ideas cut through the noise and connect with people within seconds.
From there, LucidEdge evolved into a professional creative and distribution agency focused on product positioning and marketing through video storytelling.
We combine deep understanding of startup marketing psychology with cinematic execution — bridging the gap between what your product is and what your audience feels.
Each project starts with strategic positioning — identifying your product’s key differentiator, refining its narrative, and aligning the tone, visuals, and pacing with your target segment. The result is a story that investors remember, customers share, and markets respond to.
Over the past year, we’ve partnered with innovative teams behind Miro, Remio, AI Signals, and other fast-growing AI companies to craft videos that define their brand moment.
Today, LucidEdge stands as a creative force and strategic ally for founders and tech startups — helping visionary teams turn their product’s story into marketing power.
Our Values
1. Clarity as an Advantage
In fast-moving tech markets, clarity isn’t a luxury—it’s a differentiator.
Every video we create removes ambiguity, distills your core message, and enables your audience to instantly understand what you do—and why it matters.
2. Honest Conversion
We believe real persuasion comes from truth well told.
No hype, no overstatement—just clear articulation of value that moves your audience from understanding to action, with accuracy and relevance.
3. Built for Trust
Whether you're speaking to investors, clients, or enterprise partners, every word and visual must build trust.
We ensure your story reflects professionalism, precision, and credibility—the qualities that unlock doors.
4. Strategic Simplicity
We design for impact, not noise.
By combining minimalist visuals with sharp narrative structure, we make complex ideas easy to grasp, hard to forget—without dumbing anything down.
5. Long-Term Impact
A great explainer video isn’t a one-off—it’s a strategic asset.
Use it to pitch, sell, demo, onboard, or educate.
The result: compound ROI, consistent messaging, and a sharper market presence.